This blog post is written by Zoë Ott, manager of all things TriadNavigator and active member of the Piedmont Triad’s thriving entrepreneurial community, and Aparna Meyerson, founder and content strategist at Telos Marketing.
Social media is often the first thing people check when they hear about your business — and for a lot of us, it becomes a kind of digital proof of life. (“See? We’re here. We exist.”)
But it can (and should) be so much more than that.
With the right approach, your social media presence can become a powerful sales funnel — attracting customers, collaborators, and stakeholders who actually want to work with you. The trick is knowing where to start and how to stay consistent.
That’s why we turned to Aparna Meyerson, a local Triadpreneur and founder of **Telos Marketing,** to break it all down in this super approachable, 12-minute video.
Aparna has helped dozens of small business owners — especially women- and minority-owned ventures — find their voice online without the overwhelm. In this video, she shares her go-to framework for getting started:
👇 Hit play to get clear, practical steps you can take today to build a smarter, more strategic social media presence.
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Featured Video: How to Kickstart Your Social Media Strategy
This content was created by Aparna Meyerson, founder and content strategist at Telos Marketing, a boutique social media marketing agency in Greensboro.
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This content was created by Aparna Meyerson, founder and content strategist at Telos Marketing. Telos Marketing specializes in helping small businesses and enterprises develop effective social media strategies.
Connect with Aparna and her team on Instagram at @telosmarketinghub or on Facebook at Telos Marketing. Add her to your professional network on LinkedIn to continue the conversation on building your social media presence.